Cricket: Kids are the future of the game, not advertisers

In the first test match held in Chennai, India on February 9, the British men’s cricket team achieved a huge victory, which is indeed of historical significance. Since 1999, India has only lost one of the last 35 home games and lost to Chennai.

This is largely ensured by the British captain Joe Root, who showed the highest individual performance in the Indian Championship. Speed ​​skating bowler James Anderson (James Anderson) was the icing on the cake, and his devastating bowling performance opened up support for England on the last day. The game is also very eye-catching because it is the first live broadcast on British terrestrial television by a British test television station since 2005.

In the past, England’s test matches (men’s) were considered “jewels”. This kind of sports is interesting because they should be live and publicly available. However, this means that the game has lost huge potential revenue from pay-TV broadcasting rights. In a survey conducted by the Cricket Foundation in 2012 (published in the Cricket Society magazine in 2014.

Unfortunately, this method only applies to online members), we found 76.5 % Of elementary school students play cricket at school, but only 20% play cricket correctly. Captain of England. T20 short cricket is twice as popular among students as test cricket. Only a quarter of these children watched a live cricket match, or they watched a test match in England on TV. 35.8% of players have a British jersey, while only 9.3% of players have a similar cricket uniform. Most importantly, the vast majority of children want more.

The ability to play games, not the freedom to watch live or watch games on TV. Therefore, the way children participate in cricket seems to be different from that of adults. Children really want to be stimulated by hitting the ball or experiencing the inner feeling of being a loud crowd. Adults are more interested in the intellectual activities provided by games. It takes time to understand the complexity of the sport, and for those hoping to increase the popularity of cricket, change can be frustratingly slow.

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Pamela Smith

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