What is DBS bank and who runs it?
DBS Bank, or DBS Zhonghong, is the first and largest financial institution in Hong Kong. Mr. Piyush Gupta is the Chairman and CEO of the company. It was established on July 16, 1968. The bank is managed by DBS Holdings International Limited. This company has assets of around $89 billion. DBS Singapore Pte Ltd, which is a subsidiary of DBS owns and operates the bank in Singapore as well. The company is located in Central, Hong Kong and occupies four floors of the building on 1 Queen’s Road Central.”
DBS Bank’s partnership with EaseMyTrip to launch an environment-friendly international debit card
DBS Bank has launched an environment-friendly international debit card. The ‘DBS Earth Card’ is a pioneering product that has been designed to minimize the environmental impact associated with traditional plastic cards. This will be achieved by substituting core components of the ubiquitous plastic card with innovative bioplastic casing, making it the first of its kind. The Earth Card will also feature unique graphics on the front and back to highlight environmental themes.
EaseMyTrip is a travel portal that offers information and services such as booking flights, hotels, car rentals and visa applications for local and international travelers. It was established in 2003 with 50 employees. The company now has over 500 associates worldwide serving more than three million customers a year. It has offices in Gurgaon, New Delhi, Mumbai, Bangalore and London.
Why is DBS launching this eco-friendly product?
The Earth Card offers several features for people looking to avoid extra paper and plastic consumption. For example, it does not come in a package or with a leaflet, and there is no requirement to dispose of the packaging or leaflets. Each card comes with instructions on how to order a new one online if the card is damaged or lost and how to recycle the plastic at participating banks once they have reached their expiry date.
What makes the Earth Card special?
The card is made from 100% bioplastic. This means that it contains no harmful chemicals and can be recycled along with other plastics. It also has a unique design: while the front of the card features an abstract tree-line, the back depicts an endangered species of animal threatened by deforestation.
Apart from being made of bioplastic, the card has several features to help save resources and energy. First, its casing is made up entirely of renewable resources – ethylene (a natural gas) and petroleum (crude oil). Second, its inks are soy-based. Third, all the energy used to produce the card comes from renewable resources.
Apart from being environmentally friendly and resource efficient, the card is also colorful, durable and safe. This makes it ideal for organization such as EaseMyTrip who want to get involved with a sustainable product for their customers.
What will DBS do with the income made from selling this product?
DBS has pledged to donate all profits generated from selling Earth cards to a charitable trust which supports initiatives that help the environment and biodiversity conservation around the world through its Asian Biodiversity Fund (ABF) initiative. The ABF has set aside $3 million over five years specifically for these projects.
This year, the ABF’s focus will be on forest conservation and illegal logging in Southeast Asia. The first project will be a $300,000 programme to protect the endangered Sumatran tiger in Indonesia.
How can you get your own Earth Card?
You can get your own Earth Card by registering online at www.earthcard.com. It is currently available at selected EaseMyTrip outlets, DBS-POSB branches and DBS-POSB ATMs islandwide. More outlets will be added in due course. They are really living up to their vision to be a great Asian bank in the world by nurturing our footprints. With this partnership, EaseMyTrip will be able to offer a sustainable, eco-friendly product for their clients who care about our environment.