Ifland, S.Korea’s metaverse, launched in 49 countries

  • SK Telecom launched its metaverse in 49 countries in North America, Asia, Europe and the Middle East.
  • Ifland was launched in the country in 2021.
  • They will be using K-pop to develop joint content with various international partners.

The ever-exciting and immersive world of the metaverse, the deemed technology of the future, is seeing many developments in its successful mass adoption. In one such effort, South Korean telecom giant SK Telecom (SKT) is launching the Ifland metaverse in 49 countries from Asia, the Middle East, Europe and North America on its initial launch.

SK Telecom has been developing its Augmented Reality and Virtual Reality technologies for a long time. It finally launched its metaverse, Ifland, in 2021, which is now expanded to 49 different countries worldwide. They are tirelessly working to make Ifland into a globally accessible service, along with building its Mixed Reality (MR) ecosystem.

SKT will be utilizing massively famous K-pop to develop joint content with various suitable international partners and strengthen the platform’s communication and functional issues. The inclusion of K-pop is sure to lure viewers and potential customers to the platform and promotion of Ifland as a “Global Social Metaverse.” 

SKT has signed a Memorandum of Understanding (MoU) with NTT Docomo, Japan’s largest mobile operator, to cooperate on developing content, services and technology required for Ifland. The global partners include Emirati-based tech firm e& and Sintel, a telecommunication group from Singapore.

In September this year, Ifland added an “in-platform economy” where the users can host meetings in the metaverse and earn point donations from the other users, which can further be encashed.

In the third quarter of 2022, Ifland’s 12.8 million user base had already accumulated. 

In other similar news, NaverZ, operator of South Korea-based Zepto metaverse, has proudly signed a Memorandum of understanding (MoU) with Thailand’s telecommunications and digital service provider True Corporation to grow Thailand’s metaverse ecosystem.

Metaverse, proudly presented as the future of the internet and web3, still has a long way to go; companies like Amazon, Facebook, Google, etc, are investing billions of dollars into the technology. They were and are the market leaders, and their decision to shift their investments toward this field tells us a lot about its potential. 

Although, for now, it is used in virtually conducting meetings with your avatars, and many personalities have islands and planets built for recreational and entertainment purposes. The future concepts are very wast, almost incomprehensible for an average human being; imagine a virtual world where you can be whatever you want to be, a billionaire, superstar, astronaut, rockstar, alien, your spirit animal or anything you want to be, similar to what was shown in the movie Ready Player One.  



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