Cult & Rain, 9Dcc, and Balmain: The 3 Pillars of Web3 Fashion 

  • The three musketeers revamped the way the fashion industry was perceived.
  • Fashion has always seemed hype, and Web3 fashion is no exception. 
  • Fashion icons like Dolce & Gabbana and Tommy Hilfiger are featured in the upcoming Metaverse Fashion Week.

As technology continues to shape our daily lives, the fashion industry is following suit with phygital fashion products that merge the physical and digital worlds. This trend is gaining momentum, with luxury fashion brands like Cult & Rain, 9Dcc, and Balmain leading the charge with their NFTs.

The Cult 

Cult & Rain: Virgo Hoodie Collection

Cult & Rain is a luxury fashion brand that originated from web3, introducing a new frontier in fashion with exclusive luxury physicals tied to digital assets living on the blockchain. Their latest drop, the Virgo Hoodie, features a scannable NFC chip for product authentication, resale, and communications with the customer, along with an AR hoodie NFT through a partnership with AR fashion platform DressX. The hoodie is embedded with an NFC chip paired one-to-one with the NFT, providing authenticity, proof of ownership, provenance history, and exclusive access to video content, behind-the-scenes production, brand updates, rewards, token-gated access, and much more.

9Dcc: Iteration 01,02,03

9Dcc, a luxury web3 brand, launched in August 2022 and is all about gamification, with NFC-chipped products linked to NFTs. Their latest release is a generative garment that combines luxury products with generative art, promising to constantly innovate and develop past the binary and analog.

Balmain’s limited edition unicorn sneaker collection

Balmain, a luxury fashion house, is stepping into the metaverse with its latest release, a cross-boundary version of its popular Unicorn sneaker silhouette. The shoe features a unique design inspired by the sci-fi film Blade Runner and is getting a phygital makeover in collaboration with web3 fashion brand Space Runners. The launch will include a series of NFTs based on the Unicorn sneaker in a new colorway, with different levels of rarity, along with a physical twin.

The trend of phygital fashion products is taking the industry by storm, with luxury fashion brands embracing the intersection of technology and style. The future of fashion lies in the merger of the physical and digital worlds, and with brands like Cult & Rain, 9Dcc, and Balmain leading the way, it’s clear that the industry is heading in this direction.

If you’re interested in the latest trends in web3 fashion, be sure to check out this year’s Metaverse Fashion Week hosted by Decentrilized starting from the 28th of March. MVFW23 will demonstrate the potential of interoperability and the latest advancements in digital fashion, featuring the biggest fashion houses like Dolce & Gabbana, Tommy Hilfiger, DKNY, and Monnier x Republic, among others. The future of fashion is exciting, and we can’t wait to see what the industry has in store.