- About 25%-30% of the market constitute counterfeit products
- Brands Like Amazon and Cartier have sued various counterfeits for selling fake luxury goods on Instagram.
Counterfeit products are alarming their rapid growth with such a pace any product with a logo can now become a target. This has affected several industries but those who are at high risk include software, music recordings, motion pictures, pharmaceuticals, etc.
These goods, which range from gadgets to medications, can be a concerning issue for health purposes. Supply chain transparency could break-off the spread of counterfeit goods.
Current Methods Used
Brand owners and manufacturers depend on primary methods to validate the authenticity of the products. To verify the authenticity of a product holographic stickers or barcodes have been use.
However, this method is no longer sufficient as due to advancement in technology accessible to counterfeiters the barcodes. Stickers can copied convincingly as well. it is impossible for the consumer to ascertain whether the holographic sticker or the barcode applied by the brand owner or the counterfeiter along the supply route.
Blockchain comes to rescue
Blockchain helps in verifying these products by using supply chain openness, transparency, security. This can aid in the prevention of counterfeit product circulation.
Blockchain is the best option that can used by Companies to reduce the spread of faulty products. Companies implement blockchain technology on their product through the use of smart tags. Which helps them in tracing the products movement along the supply chain in real time along with date of manufacture and other assigned specific information at various stages. Following are the common type of smart tags use by businesses:
QR Code: These are the most widely used tags across Business networks. Smartphones and Tablets provide engagement.QR codes further enable the businesses in executing payment and shipment tracking without hassle.
Radio Frequency identification tags: These Tags help the reader to get read the information from the radio waves. The reader is a device that is integrate in the products which keeps track of every action performed. The Down Back of this Tag is that it cannot be use for large scale products.
Signatures on metallic surfaces: The marking machines produce 2D matrices which can be use by users through a special scanner and perform data collection.
These smart tags are accessed by Blockchain Technology and
Records are made which cannot be changed. These records include Transaction date, Owner of Shipment etc.
Blockchain provides an optimize approach to tackle the circulation of counterfeit products and is being widely used in the industries. However, In-depth analysis performed when dealing with Manufacturers or resellers.
This can be reuse with additional Technologies such as IOT and AI. This allows things to be monitor and examine more sophisticatedly and automatically lower the risk of theft and forgery.
It can be Costly to create Blockchain-based systems which may include training charges for training the employees to help them how to operate the system. Specialize skills need to be check by companies to tackle this situation while employing the workforce.