- Amazon is following in the footsteps of Google and OpenAI.
- AWS customers will be able to access a variety of generative AI tools from Bedrock.
ChatGPT and other generative artificial intelligence models have taken over the technology world and are on their way to becoming mainstream. With the announcement of Bedrock, it’s clear that Amazon, like Big Tech rivals Microsoft and Google, is prepared to go all-in.
What is Amazon’s Bedrock
Customers of Amazon Web Services (AWS) will be able to construct generative AI using foundation models (FMs) using Bedrock. One such model is GPT-4, and ChatGPT is a generative AI application built on top of it.
According to the service’s announcement blog post, Bedrock offers “a serverless experience” in which users may “privately customize FMs with their own data, and easily integrate and deploy them into their applications.”
Amazon also unveiled Titan, which features two new fundamental models built by Amazon Machine Learning, at the same time as Bedrock.
Titan details are currently limited, with Amazon representatives keeping technological specifics under wraps. However, Amazon Web Services vice president Bratin Saha told reporters that the corporation has been using “a fine-tuned version” of Titan to expose search results on its site.
The company has also announced Bedrock integration for some of the most well-known models in the market, including Jurassic-2, a multilingual language learning model (LLM), and Claude, an Anthropic conversational agent built on the company’s “Constitutional AI” foundation. Users will not be restricted to using only Amazon’s internal FMs.
Stability AI’s models, notably the popular text-to-image generator Stable Diffusion, will also be accessible via on-platform APIs through Bedrock.
Benefits of Bedrock to customers
Amazon may be a little late to the party, with the debut of GPT-4 being a month in the past, but Bedrock and Titan might pose a challenge to the current industry leaders due to AWS’s near-ubiquity and ease-of-use.
Training a generative AI model may be quite expensive. Unfortunately, once a model has been trained on a certain data set, it is “dirty” with that data and may “hallucinate” information from it in response to unrelated queries.
Bedrock lets customers avoid this problem by letting them to leverage pre-existing FMs as a data backbone. Customers who are currently on AWS and those who are bringing their data to the AWS ecosystem can rest assured that their data will stay as safe as it is on Amazon’s cloud and will never be put into training data sets.
With the unveiling of its Bedrock service and the debut of two new in-house big LLMs, Amazon hopes to transform the generative AI competition between Google’s Bard and Microsoft/OpenAI’s ChatGPT into a combat royale.