Key Insights
- Trump Jr.-backed Thumzup Media has invested $1 million in Bitcoin, Ether, Dogecoin, XRP, and Solana.
- The company plans a $250M crypto expansion, including a Dogecoin mining fleet of 3,500 rigs.
- It already has partnerships with Coinbase Prime and a new crypto advisory board, strengthening its market position.
Thumzup Media has just invested $1M in Bitcoin, Ether, and other digital assets as part of a pivot towards crypto. The company, which is partly owned by Donald Trump Jr., confirmed the move in a shareholder letter released this week.
Alongside the investment, Thumzup revealed plans for a large-scale Dogecoin mining expansion. The move comes less than a year after Thumzup listed on Nasdaq with an $8.2 million raise at $5 per share.
Since then, the company has secured more funding rounds and now sees crypto as its main growth engine.
Dogecoin mining expansion with DogeHash deal
One of the most significant announcements for the year is Thumzup’s planned purchase of DogeHash Technologies. It’s a mining company running 2,500 active Dogecoin rigs with 1,000 more on the way.
Once completed, Thumzup will rebrand as DogeHash Technologies Holdings and trade on Nasdaq under the ticker “XDOG.”
According to Bitmain’s mining calculator, the fleet of 3,500 rigs could generate between $22.7M and $103.2M annually. Returns will then depend on the price of Dogecoin, which is currently trading at $0.22.
The shareholder letter also noted that Dogecoin mining revenues may beat Thumzup’s original advertising platform. This could reduce its reliance on outside capital and give the firm a stronger cash flow going into 2026.
$250M crypto Authorisation and treasury strategy
Thumzup has authorised up to $250 million in digital asset investments. It has current holdings including Bitcoin, Ether, Solana, Dogecoin, XRP, Litecoin, and USDC.
This treasury strategy is similar to moves by more than 100 public companies. It is encouraged by new U.S. policies that support corporate crypto moves.
President Donald Trump recently signed the GENIUS Act. For context, this executive order establishes a national Bitcoin reserve and encourages public firms to hold crypto assets.
Thumzup, by aligning with the U.S. government’s policy update, is gaining a firmer footing on the regulatory side. On the other hand, it is competing with major miners like MARA Holdings, CleanSpark, and Riot Platforms.
Funding rounds fuel aggressive growth.
Since going public in October, Thumzup has been aggressive in fundraising. It raised $6.5 million at $6 per share in June, followed by a much larger $50 million offering at $10 per share in August. Both were overseen by a crypto-focused investment bank called Dominari Securities.
These rounds brought new investors into the picture. This gave Thumzup the resources ot needed to pursue its DogeHash deal and treasury allocations.
Current market data shows that the company has a capitalization of $90.37 million. It also has an average trading volume of about 750,000 shares.
Improving Its Position with Coinbase and new advisors
Thumzup has also partnered with Coinbase Prime to handle its crypto expansion. This partnership provides services for institutional trading, custody, and a Bitcoin-backed credit facility.
The company also created a crypto advisory board to guide its strategy. Its first appointee is Alex Hoffman, head of ecosystem at DogeOS. Hoffman is known for building staking and lending tools for DOGE holders.
This appointment could improve Thumzup’s ability to extract value from its crypto positions. Thumzup’s advisory board signals a strong commitment to professional blockchain operations.
It reassures investors that the company is focused on long-term ecosystem development, not just digital asset speculation.
Outlook for Next Year and Beyond
Thumzup Media’s $1M investment in Bitcoin is only the first step. The company has much bigger plans. The DogeHash deal may close, and mining revenues scale. If this happens, the company could transform from a small-cap ad platform into a diversified crypto and mining firm.
Thumzup now holds $250 million in authorized crypto allocations. It has secured key institutional partnerships and enjoys strong political support. These moves position it as a rising force among the next wave of U.S. public crypto companies.
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