Quick answer: This advertising disclosure explains how Fox Periodical labels and separates paid content. Advertising, sponsored content, company-supplied announcements and affiliate links are all clearly marked and kept distinct from our independent crypto reporting, so you always know exactly what you are reading and why it is there.
Key takeaways
- Everything paid is labelled: adverts, sponsored content, announcements and affiliate links.
- Kept separate: commercial content is distinct from independent editorial.
- Standards: we follow recognised endorsement and disclosure guidance.
- We refuse: undisclosed or disguised paid links, and guaranteed-return claims.
- Not advice: nothing on Fox Periodical, paid or not, is financial advice.
Why we publish this disclosure
Readers of a crypto and blockchain publication deserve to know when content is paid for, particularly on money topics where trust matters most. Clear disclosure lets you weigh what you read, protects you from mistaking promotion for independent journalism, and keeps us honest. This page sets out our approach so our labelling is predictable and easy to check, and so there is never any ambiguity about which content is commercial and which is our own reporting.
How we label advertising
Display adverts and sponsorships are presented so they are visually distinct from editorial and, where appropriate, marked as advertising or sponsored. Advertisers pay to reach our audience through these placements; they do not buy editorial coverage, a verdict or protection from scrutiny. If you ever see a placement that is not clearly identifiable as paid, we want to know — tell us via our contact page and we will review it, because consistent labelling only works if readers help us hold the line.
Sponsored content and announcements
Sponsored content is labelled as sponsored, and company-supplied press releases are labelled as announcements. Both are reviewed before publication and both carry a clear marker identifying them as commercial or company-supplied. Neither is presented as our independent editorial, and the label travels with the content wherever it appears on the site. A reader should never have to guess whether they are reading our reporting or a brand’s message.
Affiliate links
Some outbound links are affiliate links: we may earn a commission if you act on them, at no additional cost to you. We use them only where relevant and we disclose them. A fuller explanation lives in our affiliate disclosure. An affiliate relationship never guarantees a favourable mention and does not shape our independent assessments; if a product does not merit a recommendation, it will not get one, commission or not.
What disclosure does not change
Labelling a placement does not lower our standards for it. Paid or not, we do not publish guaranteed-return or price-prediction claims, and we do not sell undisclosed or disguised paid links. Independent reporting remains independent — read our editorial standards — and a commercial relationship never buys softer coverage. Disclosure is a floor on transparency, not a licence to relax the substance.
The standards we follow
Our labelling is guided by recognised endorsement and disclosure principles: paid or incentivised content should be identifiable as such, and material connections should be disclosed clearly and prominently. We apply this consistently across formats so the distinction between paid presence and independent journalism is always visible to you, whether you arrive on an article, an advert or an announcement.
Questions or corrections
If a label is unclear, missing or wrong, we want to fix it quickly. Contact us via our contact page or at [email protected] and we will review it promptly and correct anything that falls short. Transparency only works if you can hold us to it, and we would rather hear about a problem than have it go unremarked.
Disclosure across every format
The same principle applies wherever content appears. A display advert is presented as advertising; a sponsored article is marked as sponsored; a company-supplied announcement is labelled as such; and an affiliate link is disclosed where it is used. We aim to make the label clear at the point a reader encounters the content, not buried where it is easily missed, and to keep it attached as the content moves around the site. On a subject where people may be making financial decisions, we think ambiguity is the enemy: you should never have to work out whether what you are reading is our independent judgement or a paid message. If our labelling ever falls short of that standard, it is a fault to fix, not a grey area to defend. We also try to keep the language of our labels plain, so a reader does not need to decode jargon to understand that something is paid for or company-supplied. Where a piece involves more than one kind of commercial relationship — say a sponsored article that also contains an affiliate link — we aim to disclose each clearly rather than relying on a single catch-all note. The test we hold ourselves to is simple: could a reasonable reader, glancing at the content, tell what it is and why it is here? If the honest answer is no, the labelling needs to be clearer, and we would rather over-communicate than leave any room for a reader to feel misled.
Helping us keep the line clear
Readers are part of how this works. If a placement looks like independent reporting but is actually paid, or a label is missing, unclear or in the wrong place, tell us and we will review it. We would far rather be corrected than let a mistake stand, because our credibility rests on that boundary being visible and reliable. Holding a publication to its own disclosure policy is entirely reasonable, and we welcome it. You can raise anything through our contact page or by email, and we will treat it seriously and respond. We keep this policy under review and update it as our formats or commercial arrangements change, so it stays an accurate description of how we actually operate rather than a statement frozen in time. If you are a business considering working with us, reading this page first is a good idea: it sets out exactly how your placement will be presented to readers, so there are no surprises on either side. And if you are simply a reader who wants to understand what you are looking at, we hope it gives you the confidence that the line between our journalism and paid content is one we take as seriously as you do.
Fox Periodical is an independent crypto and blockchain publication run by a named editorial team with published editorial standards. Learn more about us and meet the team; commercial detail sits in our affiliate disclosure. All paid content is labelled in line with the FTC endorsement guidelines, and nothing we publish is financial advice.
Frequently asked questions
What does this advertising disclosure cover?
How Fox Periodical labels and separates advertising, sponsored content, announcements and affiliate links.
How do I tell paid content from editorial?
Paid content is clearly labelled and visually distinct; independent reporting carries no such label and is decided by our editors.
What are affiliate links?
Links where we may earn a commission at no extra cost to you. We disclose them; see our affiliate disclosure.
Does paid content receive lighter editorial scrutiny?
No. Paid content is reviewed and held to our standards, and we don’t sell undisclosed or disguised paid links.
Can advertising influence your reporting?
No. Independent editorial is decided by our team and is never for sale.
What if a placement is not clearly labelled?
Tell us via the contact page or [email protected] and we will review and correct it promptly.
Is any content on Fox Periodical financial advice?
No. Everything we publish, paid or not, is informational only and never financial advice.
